A career without limits
As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.
It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.
This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.
So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far‑flung places, a job at British Airways is yours to make.
We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
The role:
Principal Insight Analyst
You’ll be part of the Digital directorate within Data & Insights, leading the delivery of actionable insight that enables better decision‑making and improves business performance across your assigned area. This team plays a critical role in translating complex data into clear, decision‑ready insight that drives measurable outcomes for the airline.
What you’ll do:
- Lead and manage insight analyst teams to deliver insight projects from scoping through to delivery
- Structure complex, ill‑defined business problems and frame insight solutions aligned to business goals
- Provide senior oversight of the design, lifecycle and adoption of insight and data visualisation products
- Set direction for best practice in insight interpretation, narrative development and decision‑ready output
- Work with Communities of Practice to evolve enterprise insight and usability principles
- Ensure the quality and timely delivery of actionable insight for an area of the business
- Acquire, process and analyse large and complex data sets to generate high‑quality insights
- Conduct in‑depth investigations into performance issues and business opportunities
- Translate analytical findings into clear, actionable recommendations
- Provide regular performance and insight updates to senior audiences
- Design and build intuitive data visualisations that deliver automated, actionable insight
- Advise stakeholders on how insights and visualisations can improve business outcomes
- Oversee the improvement and decommissioning of existing insight products
- Monitor industry trends in insight, analytics and decision‑support technologies
- Ensure adherence to published frameworks, best practice and ethical standards
What you’ll bring to British Airways:
- Strong analytical mindset with the ability to structure ambiguous problems
- Proven experience leading insight delivery and influencing decision‑making
- Ability to communicate complex information clearly to both senior and non‑technical audiences
- Confidence challenging constructively and influencing senior stakeholders
- Strong stakeholder relationship‑building capability
- Experience coaching, managing and developing others
- Ethical, responsible and consultative approach to insight delivery
- Collaborative, resilient and adaptable working style
- Continuous improvement mindset with a strong focus on business impact
Your experience:
- Numerate degree or equivalent OR
- Experience of applying data insight to business problems
What we offer:
We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.
From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.
At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.
We never stand still, and we don’t expect our people to either.
Inclusion & Diversity
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.
Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
