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Our culture

Here at British Airways, we know a thing or two about great journeys.

After all, we help millions of customers travel to hundreds of destinations every year.

We’re also on an exciting voyage of our own; to transform the way we fly the skies and re-imagine the way we connect Britain with the world and the world with Britain.

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What guides us

We celebrate originality in everything we do. That’s the spirit we’re built on. It’s what keeps us moving forward.

That means we empower our colleagues to push original ideas forward and make them feel truly valued for who they are and what they contribute.

We thrive on change and trust our people to help us achieve our mission, celebrating each other’s successes and inspiring one another. At British Airways, we don’t just care about our customers, we care about each other too.

How we'll get there

Like any ground-breaking journey, there might be the odd bit of turbulence on the flightpath to success.

That's why it's important all our colleagues are travelling in the same direction when they join British Airways.

Our customers and colleagues are at the heart of everything we do. We listen, do the right thing, and create moments that show we care.

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Our values


Our customers and colleagues are at the heart of everything we do. We listen, do the right thing, and create moments that show we care.


We are courageous in our ambition to try new things. We are inventive and resourceful, challenging boundaries and ourselves.

Safe and secure

Safety and security are in our DNA. We’re experts in global aviation and our customers trust us every step of the way.


We strive for excellence in everything we do. We’re curious, innovative and brave, continuously evolving our individual service and tailoring it to our customers’ needs.


The British story is one of endless innovation and transformation, and we channel that spirit. We embrace change and are inclusive, forward thinking, and diverse.

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Proud to be different

Working for British Airways means playing a part in bringing the spirit of a proud, modern Britain to the rest of the world.

What does that look like? Well, if you’ve ever flown with us, then you’ll know what we’re talking about.

It means taking great pride in creating unique experiences for our customers and extending a big British welcome to everyone who flies with us. It’s part of our identity as the nation’s flag carrier, and it’s what makes us different.

Quite simply, our original British identity comes from our people, who help us serve the world with warmth, kindness, open-mindedness, and a whole lot of style.

A flightpath to change

Discover how we’re shaping the future of air travel and bringing the spirit of modern Britain to the rest of the world.


We’re not just delivering for our customers; we’re delivering for the planet and the communities we serve too. Here at British Airways, we’ve set out on our most important and ambitious journey yet - to a better, more sustainable future through our BA Better World programme. Find out more about our charity partnerships and flightpath to net zero.

Inclusion & Diversity

From gender and ethnicity to our commitment to support our colleagues across generations, we’re building a workforce that’s truly reflective of the world we live in and the global communities we serve. Discover why British Airways is a great place to build a career.

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Got a question about what it's like to work at British Airways?

You can now ask our colleagues a question about their personal experience working at British Airways. Find out a bit more about the career journey you’re interested in or to get some insight into what it is really like to work here.

If you have a question about our hiring process or your current application, please refer to our FAQs.

Join a discussion, or chat directly with one of our colleagues.

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