Marketing Campaign Manager

Who we are 

We’re IAG Loyalty - one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals, strategy and team, but together we’re united by a shared vision to create a more rewarding world of travel and experiences. 

Our Loyalty division is home to Avios, the global loyalty currency, enabling millions of members to collect and spend rewards across travel, retail and financial services. 

Our Holidays division represtenting British Airways Holidays,brings together trusted brands, connecting customers to thousands of destinations worldwide through seamless, end-to-end travel experiences. 

We’re on an exciting journey of growth and transformation – we’re going places. 

The opportunity ✨ 

At Holidays, we don’t just market destinations, we create the moments people look forward to all year. From winter sun escapes to once-in-a-lifetime adventures, our campaigns reach millions and drive real commercial impact. 

As a Campaign Marketing Manager, you will lead our most commercially critical campaigns throughout a busy year of activity. These campaigns are a key driver of revenue, turning competitive holidays into compelling reasons to book. 

You’ll take the lead in bringing our propositions and offers to life across fully integrated, through the line campaigns, from digital and paid media to CRM and onsite. Working closely with our Commercial teams and British Airways, you’ll ensure our campaigns are built on strong marketing channel and audience strategies, aligned to demand, and optimised to deliver maximum return. 

Strong relationship management is crucial in this role. You’ll work closely with colleagues at Holidays and  British Airways as well as marketing agencies to deliver these campaigns, representing Holidays’ interests, advocating for our customers, and confidently influencing decisions to ensure the best commercial outcomes. 

This is a role for someone who thrives on the commercial side of marketing, interpreting data, reacting quickly to market conditions, and continuously refining campaigns to improve performance. 

You will get real ownership, real visibility, and real impact. You’ll see the direct results of your work in revenue delivered, gain exposure across a major global brand, and play a key role in shaping how Holidays competes in a fast-moving market. 

What you’ll be doing 

Campaign ownership & delivery

• Lead the day-to-day delivery of campaigns, confidently making decisions and only escalating where needed  

• Own campaigns end-to-end, from setup and execution through to performance analysis and sharing learnings  

• Continuously optimise live campaigns, making in flight adjustments to improve performance  

Commercial performance & planning

• Use customer and commercial insight to shape campaign approaches and influence wider marketing plans  

• Deliver measurable results, with a clear link between your campaigns and revenue performance  

• Play a key role in annual campaign planning, ensuring the right channels and resources are in place for success  

Agency management

• Work closely with media and creative agencies and external partners to deliver campaigns to a high standard  

Stakeholder & relationship management

• Collaborate with teams Commercial, Product, Legal and Digital Marketing teams internally and at British Airways, as well as external partners  

• Act as a key point of contact for stakeholders, building strong relationships and keeping everyone aligned  

• Represent Holidays in key marketing forums, ensuring alignment with the wider business  

Performance & continuous improvement

• Share performance insights, learnings and best practice across the team and wider business  

• Use data and results to continuously refine and improve campaign effectiveness 

What we need from you⚡

Campaign ownership & delivery

• You have experience delivering campaigns end-to-end and are confident taking ownership from initial setup through to execution and performance review 

Project & stakeholder management

• You’re a strong project manager who can coordinate multiple stakeholders, keep activity on track, and deliver campaigns smoothly 

• You’re comfortable working cross-functionally and building relationships with teams across the business 

Commercial & analytical mindset

• You’re confident working with data, able to analyse campaign performance and turn insight into clear actions that improve results 

• You understand how marketing activity drives revenue and are motivated by delivering measurable outcomes 

Channel knowledge

• You bring a strong understanding of digital and CRM channels, and know how to use them effectively within integrated campaigns 

Influence & collaboration

• You’re able to influence and challenge constructively, representing your campaigns and working with others to achieve the best commercial outcome

Hybrid Working

This role will work as part of our Holidays division.

Our offices are located in central Crawley and we operate a hybrid working model (UK-based only). Typically, this role involves working from the office two days per week, with additional in-office days as required for meetings or collaboration. Office attendance is coordinated to ensure team members are on-site together, enabling effective in-person collaboration. 

During the initial training period, new colleagues are usually supported on a full-time, office-based schedule. Once fully trained and confident in the role, you will transition to our hybrid working approach. 

Why you’ll love it 

You do! Our people bring the energy, the warmth, and the ideas that make the business extraordinary. As we grow, you’ll have the chance to grow too — with real opportunities to develop your skills and your career. 

Perks that take you places ✈️ 

• 26 days holiday a year, increasing by one day for every two complete years’ service, to a maximum of 30 days — plus bank holidays. With the option to buy or sell 5 more.  

• Unlimited standby and premium standby fares for you and your nominees (on the BA network and partner airlines) from day one  

• Holiday and flight discounts for you, friends, and family from day one  

• Flexible working hours  

• Annual bonus based on company and individual performance  

• Pension contributions (6% company/3% employee)  

• Private medical and dental cover with BUPA. Paid options to cover partner and children.  

• Enhanced Primary and Co-Parent Leave  

• Enjoy up to 20 days working in Europe a calendar year under our hybrid working policy.  

• Cycle to work scheme  

• Electric/ULEV car scheme  

• Ability to purchase Avios from salary at a discounted rate  

• Wellbeing and recognition programmes to support and celebrate you

Diversity and Inclusion 

Our vision is to create a more rewarding world of travel and experiences. Delivering that requires diverse thinking and inclusive leadership. 

We are committed to building a workplace where people feel they belong and are valued for their perspective. Inclusion drives better decisions, stronger performance and more innovative outcomes. 

We actively encourage applications from people with different experiences and backgrounds, and are committed to ensuring our recruitment process is fair, inclusive and accessible. 

Closing date for applications is 13th April

Please note - we may close this vacancy early if we receive lots of applications or business priorities change