Social Media Content Manager

A career without limits

As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The Role: Social Media Content Manager

Step into a key leadership role at British Airways as our Social Media Content Manager, where you'll be at the forefront of driving engagement and elevating our brand through world-class social content. As a senior member of the Social Media team, you’ll lead strategy execution, manage a dynamic team, and ensure our social presence reflects the quality, innovation, and pride behind every BA journey.

What You’ll Do:

• Lead the creation of high-impact content across British Airways’ global social media platforms.

• Manage a team of Social Media Content Executives, overseeing campaign planning, delivery, and performance.

• Collaborate with influencers and internal partners to maximise brand exposure and storytelling opportunities.

• Shape and execute social media campaigns in both the UK and international markets, staying agile with trends and viral moments.

• Oversee community management, ensuring responsive and engaging communication with audiences.

• Provide expert guidance to cross-functional teams including marketing, customer engagement, and communications.

• Deliver meaningful analysis of content performance to inform future strategy and drive continuous improvement.

• Ensure all content aligns with our brand values, tone, and strategic direction.

• Champion integrated communications, aligning activities with agency and internal teams for maximum impact.

What You’ll Bring to British Airways:

• Strong leadership skills with a collaborative, people-first approach.

• Strategic thinker with a flair for creativity and storytelling.

• Confidence managing stakeholder expectations across a variety of functions.

• A proactive mindset, with excellent organisational and decision-making abilities.

• The ability to inspire a team while remaining hands-on with content creation.

Your Experience:

• Significant experience in social media content management within a communications or PR setting.

• Proven success in leading social media accounts with strong engagement results.

• Excellent photography, videography, and editing skills from concept to publishing.

• Deep understanding of TikTok, Instagram, Facebook, LinkedIn, and X (formerly Twitter).

• Expertise in campaign planning, audience engagement, and performance evaluation.

• Experience leading people and cross-functional collaboration with measurable results.

Apply now and help shape the future of British Airways’ voice across the world. Let your creativity take flight.

What we offer:

We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don’t expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.