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Head of UK Sales

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Reference 10842 Closing date 20/6/2025 Brand British Airways Career area Head Office Business area Sales Contract type Permanent Full Time Location Waterside, British Airways Head Office, London Download job description


A career without limits

As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.

We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role:

The Head of UK Sales is a strategic role and  key member of the Global Sales Leadership Team,  responsible for driving the long-term strategy that delivers against the BA Commercial and Revenue Plan. You’ll use your extensive sales leadership experience to manage and nurture commercial relationships across business and leisure accounts in the UK and  ensure BA and joint business fulfillment of revenue targets and market share growth.

What you’ll do:

  • Lead,  inspire and develop a high performing selling team to achieve our revenue objectives, including recruitment, training, coaching and development
  • Interface with senior leaders at Agency and Corporate customers throughout the UK
  • Act as the face of BA at key industry events and trade bodies, providing senior representation of BA’s interest
  • Define and deliver a successful long-term strategy, balancing the trade-offs between revenue, cost, distribution goals, and customer/partner relations
  • Ensure revenue and share delivery for this portfolio through key performance metrics
  • Oversee negotiations with assigned accounts and ensure a high level of fulfillment and acceptable margin delivery for all negotiated agreements
  • Shape the culture, strategy, and ways of working across the broader Global Sales team by serving as a key member and decision-maker in the Global Sales Leadership Team (SLT)
  • Cultivate and sustains collaborative and constructive relationships  cross-functionally, across IAG, and Joint-Business partner airlines
  • Representation of BA/IB in the market-place, ensuring our brands are positioned and represented accordingly

What you’ll bring to British Airways

  • Significant experience negotiating large, complex agreements with third party organizations
  • Extensive experience inspiring, developing  and coaching a sales team or similar team of commercial professionals
  • Proven ability to achieve business objectives by leading and motivating a large, geographically dispersed team in hybrid/remote working environments
  • Relevant commercial leadership experience within the airline / travel industry
  • Knowledge of airline industry distribution channels
  • Advanced communication, negotiation, influencing and presentation skills

What we offer:

We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don’t expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain

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