A career without limits
As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.
It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.
This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.
So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.
We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
The Role: Digital Experimentation & Personalisation Specialist
Join our innovative Commercial team at British Airways as a Digital Experimentation & Personalisation Specialist and help shape the future of personalised customer experiences across our digital channels. You’ll play a key role in building a culture of experimentation, using data and insight to drive better outcomes for our customers and our business.
What You’ll Do:
- Partner with Product Owners and Tribes to identify opportunities for experimentation and personalisation that will enhance customer journeys and commercial results.
- Design, execute and analyse A/B and multivariate tests, ensuring hypotheses are clear, metrics are robust, and insights are actionable.
- Collaborate across Digital, Data Science, and Analytics teams to build and deploy targeted personalisation strategies using Adobe Experience Platform and Adobe Target.
- Ensure experiments are operationally sound, statistically rigorous, and aligned with business objectives.
- Develop audience strategies using both rule-based segmentation and machine learning models to identify high-value customer groups.
- Share key learnings and success stories to scale impact across British Airways.
- Contribute to a thriving experimentation community, encouraging collaboration, curiosity and continuous improvement.
What You’ll Bring to British Airways:
- An inquisitive mindset and passion for data-driven decision-making.
- Excellent analytical skills with experience in running tests and interpreting behavioural data.
- The ability to communicate complex findings in a clear, compelling way.
- Strong collaboration skills and the drive to bring people together to create exceptional customer experiences.
- A flexible and proactive approach to problem-solving in a fast-paced digital environment.
Your Experience:
- Hands-on experience with experimentation tools such as Adobe Target, Optimizely, or Google Optimize.
- Background in deploying personalisation and CRM programmes using leading Customer Data Platforms.
- Familiarity with SQL and audience segmentation for targeting and evaluation.
- Experience collaborating with cross-functional digital, analytics, and product teams.
- Strong understanding of statistical principles behind experimentation and A/B testing.
Apply now and be part of a team that’s redefining digital experiences at British Airways. Your next career adventure is ready for take-off.
What we offer:
We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.
From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.
At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.
We never stand still, and we don’t expect our people to either.
Inclusion & Diversity
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.
Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
