Take it from me, if you’re fascinated by what ‘big data’ can do at a large company – and you can explain data to commercial colleagues who are not necessarily data-minded – British Airways is the place to be.
We’re always looking to provide an even better service and I’m influencing our future capability.”
There’s so much scope to switch roles within British Airways and I think that’s why I’ve been here so long. I began as an IT graduate, before moving to Revenue Management and then Sales Finance. As my personal circumstances changed and I started a family, I moved back to IT as a Business Analyst. Then I moved across to the ‘business side’, looking at customer data, email campaigns and our digital capability.
Last summer, I was persuaded that my skills and experience would be perfect for filling a gap on a critical project. We’re always looking to provide an even better service and I’m influencing our future capability. Essentially, I help my internal customers in Corporate Sales better understand the value of the commercial agreements we have with large corporate customers such as banks. This involves looking at a mass of data from a variety of sources to understand the travel dynamic. Who is travelling? How was the ticket purchased? For how much? Where did the journey begin and end? What’s the total travel spend for that particular company? It’s about giving the customer access to a wider choice of products while making sure that deals give British Airways the commercial edge.
I love my job and am learning a new software, Anaplan, which keeps my brain ticking over, but I fit work round my personal needs. At the moment, I’m putting in three days a week, which suits me just fine. Right across British Airways, people always try to give you a good work-life balance.